Title: WESTON VILLAGE BIA celebrated Weston Village’s main streets this December

 

Weston Winterfest receives My Main Street support to draw visitors and increase vibrancy in Weston Village

December 20, 2024 – Toronto, ON – The Weston Village BIA is pleased to announce that Weston Winterfest was selected for the My Main Street Community Activator initiative and has received support to present the award-winning festival.

 

Support from My Main Street has enabled the BIA to expand the festival with more experiences, new programming and more vendors, creating an accessible event for all to enjoy and attracting visitors to the main street. Weston Winterfest, which took place December 6th to 8th, was an inclusive celebration of the Winter Solstice, featuring seasonal activities in Weston Village that welcomed people of all backgrounds and faiths. This annual tradition has become a cherished event, bringing joy to residents and offering free winter programming to an underserved community.

 

Please visit https://www.westonvillagebia.com/winterfestto to learn about Weston Winterfest.

 

My Main Street is built on the principle of supporting community economic development and creating vibrant and diverse neighbourhoods which will enhance the overall quality of life for residents while also promoting sustainable and inclusive community development. My Main Street is delivered by the Canadian Urban Institute (CUI), and supported by a Government of Canada investment through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Learn more about the My Main Street program at mymainstreet.ca.

 

Quotes

“We are thrilled that with the support of My Main Street, through the Canadian Urban Institute and FedDev Ontario, we were able to expand Weston Winterfest and make it bigger than ever this year.”

• Nicole, BIA Coordinator[AF1] 

 

“Winterfest is one of the many impactful placemaking projects happening across Ontario’s main streets thanks to the federal government’s investment in My Main Street Community Activator projects. Placemaking supports vibrant main streets and millions of Ontarians who live and work around them. Weston Village has been empowered to leverage community events on their main street to create a hub of social and economic activity.”

• Mary W. Rowe, CEO and President, Canadian Urban Institute

 

Associated Links

• Weston Village BIA

• My Main Street

• Canadian Urban Institute

• FedDev Ontario

Media Contacts

Nicole Strachan Weston Winterfest Weston Village BIA

admin@westonvillagebia.com

 

Anne Marie Aikins

My Main Street
Media@canurb.org

 

Sara Kasum

Digital Communications Advisor

Office of the Minister responsible for the Federal Economic Development Agency for Southern Ontario

Sara.kasum@feddevontario.gc.ca

 

Background:

About My Main Street: The My Main Street program has returned with an additional Government of Canada investment, building on an initial investment in 2021, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) to spur local economic recovery. To date, the initial investment has supported nearly 4,500 businesses and organizations, nearly 7,500 jobs and leveraged nearly $19 million in additional investment. The funding aims to revitalize neighbourhood main streets with a healthy retail mix while generating inclusive economic opportunities. The program now features two streams – Business Sustainability and the Community Activator. My Main Street is delivered by the Canadian Urban Institute (CUI).

 

About Canadian Urban Institute (CUI): The Canadian Urban Institute is a leading organization dedicated to advancing urban solutions. CUI collaborates with city builders, researchers, and community leaders to create thriving, equitable, and sustainable urban spaces across Canada.

 

About FedDev Ontario: For 15 years, the Government of Canada, through FedDev Ontario, has worked to advance and diversify the southern Ontario economy through funding opportunities and business services that support innovation, growth and job creation in Canada’s most populous region. The Agency has delivered impressive results, which can be seen in southern Ontario businesses that are creating innovative technologies, improving productivity, growing revenues, creating jobs, and in the economic advancement of communities across the region. Learn more about the impacts the Agency is having in southern Ontario by exploring our investment profiles, our Southern Ontario Spotlight, and FedDev Ontario’s X, Facebook, Instagram and LinkedIn.

 

 [AF1]Please add Nicole’s last name